case study
VC Bynum Arts and Education
Cultivating Loyalty: Transforming VCBAE Through Strategic Branding & Digital Marketing
3%
steady month-to-month increase in Facebook followers after implementing consistent branding and engaging social content
681%
surge in unique website visitors after running a targeted social media ad campaign for a dance workshop
the highlights
the story
Empowering the community through the power of art.
Founded in 2021, VC Bynum Arts and Education (VCBAE) set out to empower the community by using the arts to raise awareness about issues plaguing the society. VCBAE places an emphasis on artistic programming that fosters connection and collaboration between the community and artists of color.
the goal
cultivating loyalty
VCBAE aimed to enhance their organizational capacity and foster enduring engagement by increasing their social media following, workshop attendance, cultivating a dedicated and loyal support base.
the testimony
The results speak for themselves – our reach has expanded, our website traffic has surged, and most importantly, we've cultivated a vibrant and committed community around VC Bynum Arts and Education. The profound impact of Lisa’s efforts is evident in the loyal following we've garnered and the enduring engagement we now enjoy. This success story isn't just about numbers; it's about the lives we're touching, the connections we're making, and the positive change we're having on our community through the arts. Thank you for your innovative strategies, passion and unwavering dedication to growing our organization.
Vania C. Bynum
Artistic Director,
VC Bynum Arts and Education
the solutions
02
Brand Refresh
VCBAE faced brand confusion due to outdated brand elements and a disconnection with their intended audience. This confusion hindered their ability to effectively communicate their identity and offerings to the market. In response, LK Designs conducted a brand refresh, strategically overhauling the brand's identity to align with current market trends and customer expectations. This initiative modified the brand story to resonate better with the audience, ensuring consistency and competitiveness in the current marketplace. The result was a revitalized brand that better reflected VCBAE's essence, resonated with their audience, and maintained relevance in a dynamic market landscape.
02
Market Research
VCBAE identified a challenge in understanding their target audience and competitive positioning. They lacked clarity on their most ideal audience and required a comprehensive analysis of competitors to strengthen their market presence. In response, LK Designs conducted extensive market research, addressing this need by capturing the most ideal audience and performing a thorough competitor analysis. This strategic solution empowered VCBAE with valuable insights, enabling more informed decision-making and targeted strategies for enhanced engagement and competitive advantage.
03
Social Media Content Plan
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04
Project Name
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the results
cultivating loyalty
VCBAE aimed to enhance their organizational capacity and foster enduring engagement by increasing their social media following, workshop attendance, cultivating a dedicated and loyal support base.