Opportunity: Undignified Dance Studios promotes health and wellness in women through free-style dance. They needed a logo and brand identity that matched their vision to uplift and empower women through the escape of dance.

 

Solution: A brandmark that communicated the joy, freedom, and unconventionality experienced with Undignified Dance Studios. The brand's wordmark is coupled with an abstract logo mark that expresses movement and the brand's core values. It depicts a person dancing eccentrically but also forming the U and N in Undignified Dance Studios.

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After the brand style was finalized, a comprehensive multi-channel marketing campaign was developed. The strategy included social media, email, and word-of-mouth advertising to garner leads for the studio's happy dance parties. The results were an average 3% click-through rate and full attendance at the happy dance party.