Opportunity: Threadom is an African Diaspora-inspired lifestyle brand dedicated to inspiring progress and cultural connection through style. They also provide awareness and generosity to little-known African and African-Diaspora charities. With a purpose so grand, they needed branding as equally majestic.

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Solution: A comprehensive brand guide was developed to be a living, easily updatable document. The brand's regality is being carried across all marketing touchpoints, starting with business cards. The cards include a dynamic QR code that encourages viewers to connect with all of the brand's social channels.